Tag Archives: social media roi

Social Media ROI – What should be included in your measurement plan?

by on October 2, 2011 in Social Media

Tweet Social media marketing has been hailed as one of the most effective ways for businesses to interact with their customers on the internet and no wonder all sorts of businesses are turning to this medium to improve their sales and increase their profits. However, businesses should know that measuring social media return on investment [...]

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Simple Tools to Measure Your Small Business’ Social Media ROI

by on September 23, 2011 in Social Media

Tweet More and more small businesses are turning to social media sites such as Facebook and Twitter to increase their customer base and improve profits.  Consider that Mark Zuckerberg launched Facebook in 2004 and in seven short years, it has over 750 million active users.  In addition, Facebook is an aggressive advertising medium that targets [...]

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