Creating a website to target your customers using desktops and laptops as well as mobile devices such as smartphones and tablets, is a milestone for every business and should be commended. Many business owners are unable to take this bold step. In fact, approximately 50% of all small businesses currently do not have a website. So, if you have a website, that is compatible with both online and mobile devices, this surely means that you are serious as a business owner and want to achieve greater things for your business in both the short and long-term.
However, putting up a website in itself will not automatically help spread the word about your business. Gone are the days when websites attracted traffic on their own. The level of competition in your niche may not be as high as others, but you will still have to promote your website as much as possible to generate traffic and to achieve any results with regards to your business’ sales and profits. Your website should contain relevant, up-to-date information that will reflect the changing times and give your target audience a reason to come back to your site.
In addition to ensuring you have up-to-date and relevant content, you should take advantage of the evolving web 2.0 techniques that are available to market your business. These techniques help to drive interaction with your customers and build a loyal customer base in the process. A few of these techniques are below.
Social media marketing is currently one of the hottest ways to promote your website and build an online audience. Some of the popular social media sites include Facebook, Twitter and You Tube. All you have to do is share informative and interesting content on these sites with other users, build a name as a market leader in your chosen niche and you will be amazed at the level of sales you will generate.
Mobile marketing is a great way to spread the word about your business. This includes putting up a mobile-optimized website as well as using various platforms such as SMS to reach your target audience.
Video marketing is another great way to promote your website, build customer loyalty and improve the bottom line for your business. Video marketing involves sharing interesting and informative videos about your niche and other interesting topics with your online audience using video hosting websites such as You Tube, Daily Motion and Vimeo.
Lastly, article marketing has proven to be one of the most effective ways of promoting your products on the web and all you have to do is to write informative articles about topics of interest and place them on your website as well as in article directories and web 2.0 directories such as Hubpages and Squidoo. You can also use social bookmarking sites such as Stumble Upon, Digg, etc. to promote your content on the web and to gain more popularity.