If you have a business and you want to stay current, mobile marketing should be high on your list. With over 60 million smartphone’s in use today, there is a huge reservoir of customers you can access for additional profit. In addition, they are not just in the United States; they are worldwide. If that doesn’t make your mouth water, just think of this: 1.5 billion customers in the world searched for mobile devices last year. Just use your imagination as to what that could mean for your business.
Your goal is to ensure that when someone searches the internet on their smartphone for the product or service you sell, that they see a similar, user-friendly version of your website. You want your site to be mobile-ready.
How do you do this? Here are a few simple tips. Please keep in mind that there are a wide variety of smartphone’s out there and not all them work the same way. You want to get you website organized in such a way that it is attractive on most of them.
- Do not use flash. Flash takes too long to load on most present generation smartphones. In addition, many smartphones do not support flash altogether. Your customer will just get frustrated waiting for your website to open and they’ll move on to someone else’s.
- Consider using a product to speed up load times on your website. This will help with smartphone load times as well.
- Compress images so that they load much easier on a mobile device. Products such as “Smush.it” will reduce images considerably.
These simple tips are a good start. Eventually, you will want to design your website so that it recognizes when a smartphone is attempting to access it. Once the smartphone is recognized, a user-friendly, mobile-ready interface can easily be presented.
