The following case studies are real-world examples of eTelligent Strategies at work! Take a look, request more examples or give us a call at 703.232.1757 to find out how we can help you address your most challenging marketing issues to improve your sales and profits.
Business Situation: A small cosmetic auto body repair shop saw a shift in its industry. Its primary market was a wholesale market and its largest customers were the local dealerships. In a down economy and in a search for more revenue, the local dealerships decided to enter the cosmetic auto body repair industry perform their own cosmetic auto body repairs instead of sending all of their customers to our client. This left our client in a bit of a quandary and in search for new clientele as approximately 80% of its business had vanished seemingly overnight.
Action: eTelligent Strategies worked with this business to develop a strategic marketing plan focusing on the retail consumer market. Working side-by-side with the client, eTelligent Strategies, developed a detailed marketing plan with attainable milestones, implemented online and offline marketing strategies and processes and helped the client to establish a recognizable brand within the retail market.
Result: The client has now seen a shift in its customer base to 70% retail customers which have proven to be more profitable to the client than the wholesale dealership market. The client has an ever increasing online presence and is sourcing over 50% of its business from online name brand recognition. This has resulted in a sizeable increase in business and profits within a 6-month period.
Business Situation: A small business was being harassed online by a former disgruntled employee. Daily, the client was seeing false claims and negative reviews posted on various websites online by this former employee. As soon as the client worked with the various websites to have the inflammatory reviewes flagged and deleted, new negative reviews instantly appeared by this former employee and his friends. Even after consulting with a lawyer to restrain the former employee, the client was unsure of what to do to minimize the damage done to its online presence and marketing efforts.
Action: eTelligent Strategies worked with this client to develop a strategic plan to address the negative reviews and subsequent tarnish in the business’ reputation. The plan included specific campaigns and targeted activities to not only remove the negative reviews, but to ensure that new fraudulent claims did not re-appear. Additionally, eTelligent Strategies worked with the client to ensure any non-fraudulent negative reviews were swiftly addressed in a manner that was not damaging to the client.
Result: The client now has a much improved and rehabilitated online presence. Over 100 positive reviews have been posted with only a few occasional unhappy customers which were all swiftly addressed with the coaching and assistance of eTelligent Strategies. With ongoing monitoring and vigilance, the client is now expanding its online presence and marketing after a wearisome experience and malicious intentions from a former employee.